January 14th, 2014
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Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online retail partners, distributors or affiliates.
January 13th, 2014
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Convergence and Info-Literacy in 2014

What we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better and more actionable decisions with it.
January 13th, 2014
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2014: The Year Marketing Automation Gets the Recognition It Deserves

Marketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, marketing automation will grow rapidly.
January 12th, 2014
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What is Digital Engagement?

To give customers an amazing digital experience, there are four questions we need to ask.
January 10th, 2014
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Why Everything You Thought About Mobile Might Be Wrong

When was the last time you and your executives watched users try to find things on your mobile experience?
January 9th, 2014
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Twitter Founder Unveils Social Search App, Jelly

Twitter co-founder, Biz Stone, launches a social search app called Jelly on iOS and android.
January 9th, 2014
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Tag Management Q&A with Tealium’s Ali Behnam

Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management.
January 9th, 2014
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Diet & Exercise PPC Wins: Not Just a New Year’s Resolution

In the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new diet ad copy insights.
January 8th, 2014
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10 Web Analytics Trends for 2014

Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months.
January 8th, 2014
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5 Ways B2B Companies Can Evaluate Their On-Site SEO Program in 2014

You have immediate control over on-site optimization; it's one of the most impactful marketing strategies for a B2B or corporate site. Here are 5 ways to evaluate your on-site SEO.