December 30th, 2013
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No.5 Most Read Article of 2013: YouTube Paid Advertising – a Beginner’s Guide

There's an enormous opportunity for brands to promote their goods and services to a worldwide audience through video advertising on the world's second largest search engine.
December 29th, 2013
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No. 6 Most Read Article of 2013: Guide to LinkedIn PPC Ads: How to Succeed in 2013

The tips and tricks you need to know in order to get the best results on LinkedIn.
December 27th, 2013
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Complex Sales and the Persona Creation Process

These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale.
December 26th, 2013
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No.9 Most Read Article of 2013: Optimizing Videos for YouTube Search

Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series.
December 25th, 2013
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No.10 Most Read Article of 2013: 5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data

As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel.
December 24th, 2013
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The Only Story That Mattered in 2013

Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untroubled.
December 24th, 2013
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Fake It Till You Make It: Buying Premium Placements on the Google Display Network

Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns.
December 23rd, 2013
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3 Questions to Ask Your New Digital Analytics Team Member

Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization.
December 23rd, 2013
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PPC Goes to Cleveland

PPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes to Cleveland.
December 23rd, 2013
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Social PPC in 2014: What Will the Future Bring?

Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014!